Word: adman
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Dates: during 1950-1959
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...financial lifeblood) was another question: If television is about to be flooded with congressional probers and legislative debates, how will they be sponsored? More important, what will happen to the ratings of the commercial shows that try to compete with such compelling, real-life drama? So far, a Manhattan adman had the only answer: "If the Washington circus keeps going, competing shows will have to be taken off the air. It just doesn't pay to go on for an audience of about ten people...
...Sample Seraphs: Katherine Grimm (secretary to General Foods' Colby M. Chester), Naoma Lowensohn (Publisher Roy W. Howard), Louise MacLeod (Adman Bruce Barton), Mary R Davis (Lowell Thomas), Marguerite Shepherd (Eddie Rickenbacker), Lillian Rosse (Thomas E Dewey...
...Mail Order. Today, EB is one of the most prosperous properties ($2,000,000 net in royalty revenues since 1943) of the University of Chicago. It became such seven years ago, when ex-Adman William Benton, now Democratic Senator from Connecticut, maneuvered its transfer from Sears, Roebuck & Co. ("Do you think it appropriate that a mail-order house should own the encyclopaedia?" he had asked). Benton still heads EB's board of directors, while Chicago's retiring Chancellor Robert M. Hutchins still presides over its board of editors. The top editing job belongs to wiry Editor Walter Yust...
...Manhattan, an anonymous adman (following the slogan of the wartime campaign against venereal disease) was boring from within by flooding Madison Avenue and Rockefeller Center with matchbooks carrying the ominous message: "Help Stamp...
Call It Education. Pitchmen are somewhat cramped by TV station rules limiting the amount of time that can be given to commercials.* Adman Kaye solves this problem by buying time in 1½-hour chunks, scheduling a movie and then breaking it up for repeated four-minute pitches. To the battered televiewer, the breaks in the movie seem all but unendurable, the TV pitches all but interminable. But Kaye is careful to explain that demonstrating how something works comes under the heading of education, not selling. "It's only when we get into our turn (see glossary) that...