Word: adman
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Dates: during 1950-1959
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From carnivals, boardwalks, county fairs and street corners across the U.S. the glib salesmen known as "pitchmen" were rushing into television. In the New York area alone, TV pitchmen expect to reap a $10 million harvest this year. This week Manhattan Adman Harold Kaye will have nearly 20 of his pitchmen doing more than 130 hours of solid selling on TV, hawking such merchandise as $1 card tricks, electric irons, luminous Christmas tree ornaments, infrared-ray broilers, talking dolls, $39.95 wristwatches (on "easy, generous terms...
...Thayer (Jimmy Lydon and Olive Stacey) and The First Hundred Years intends to sob-and-smile its way through in-law troubles, childbirth, alienated affections and innumerable reconciliations. Recalling the long runs of some of radio's continued dramas (One Man's Family, Life Can Be Beautiful), Adman Walter Craig has foresightedly signed his leading characters to seven-year contracts. But it's hard to stop a soap opera, once it really gets going. Says Craig: "Suppose one of the mothers-in-law should drop out-we'll just say she was killed in a plane...
Until a couple of months ago, tall, sandy-mustached Willard A. Pleuthner was only a vice president of a big Manhattan advertising agency (Batten, Barton, Durstine & Osborn Inc.). Last week dazed Adman Pleuthner was trying to adjust himself to the fact that he had suddenly become an important layman-consultant to the country's Protestant churches...
...time he is making radio, TV and church appearances to discuss religious affairs. On Sunday of this week, Episcopalian Pleuthner preached a sermon at All Saints' Episcopal Church in Harrison, N.Y. and a few days later was scheduled to appear on the Tex and Jinx show. Reason for Adman Pleuthner's new role: his current book, Building Up Your Congregation (Wilcox & Follett...
...considered undignified miracles-undignified acts of healing. Can you imagine the average church board being asked to approve such miracles as the turning of water into wine, or feeding the multitude on two fishes and five loaves of bread?" One of the chief weaknesses of church boards, according to Adman Pleuthner, is that they have too many bankers, lawyers, doctors and retired businessmen and too few "sales managers, advertising men, and active business executives on the way up the ladder of success." What's wrong with the bankers and lawyers? They "achieved success by having people come to them...