Word: adman
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Dates: during 1950-1959
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North by Northwest. Director Alfred Hitchcock's implausible but entertaining mystery, with Gary Grant as a Madison Avenue adman up to his immaculate collar in spies and counterspies, among them Eva Marie Saint and James Mason...
North by Northwest. Director Alfred Hitchcock's implausible, entertaining mystery, with Gary Grant as a Madison Avenue adman up to his immaculate collar in spies and counterspies, among them Eva Marie Saint and James Mason...
Smoothly troweled and thoroughly entertaining, North by Northwest wears its implausibilities lightly, bobs swiftly past colored picture postcard backgrounds from Madison Avenue to South Dakota's Mount Rushmore, the U.N. Secretariat to George Washington's wattles. As the story begins. Adman Gary Grant has little on his mind but Trendex and his waistline (he reminds himself to "think thin") until enemy agents mistake him for a U.S. counterspy and kidnap him from a cocktail lounge in the Hotel Plaza. Spy Ringleader James Mason (as polished and heavy as a Kremlin banister) invites Grant to spill all he knows...
...Life Savers (said Adman Cone: "How loud can you shout, how much can you claim for a 5? candy? Life Savers knows exactly...
Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...