Word: adman
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Dates: during 1950-1959
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...speaker is referring to the advertising business and is himself one of Manhattan's peons of praise-a little adman who wants to become a big adman. He is the main character of A Twist of Lemon (Doubleday; $3.95), a Madison Avenue novel by Adman (Dancer-Fitzgerald-Sample, Inc.) Edward Stephens, who writes in a style that is alternately arch and fallen arch. But Author Stephens' protagonist would instantly be on knife-in-the-back, wife-in-the sack terms with the huckster-heroes of half a dozen other new novels. The salient feature of this season...
...Insurance and Borden's "Elsie the Cow" campaign. In 1943 he was made a copy supervisor and, after two years' service in the U.S. Army, became vice president in charge of radio-TV commercials in 1951, then director of both print and radio-TV copy in 1954. Adman Gribbin, who lives in Greenwich, Conn, and has a farm in Massachusetts, is tall (6 ft. 1 in.), quick-witted and relaxed ("My biggest problem is keeping the sheep fenced in on my farm"); he is slated to be top man when Sig Larmon, now two years over...
...nothing more than a four-year-old child with fur," burbled an adman pursuing a dog-food account. This kind of talk might offend some old-fashioned parents, but the pitchman knew on which side his yummy was sugared. In ten years of more money and suburban living, U.S. dogs have increased 35% to 26 million; more than 40% of U.S. homes have one or more. U.S. consumers now spend more for dog food than baby food. In 1948 they bought less than i billion Ibs.; last year they spent $350 million for 2.1 billion Ibs. In the next five...
...Picasso (called Julio Navarro in the book) are the cliches of art; his views on life and love are similarly copybook. And the speeches put in Picasso's mouth ("Balbac, I've got it! A whole new approach to painting!") often make him sound like a U.S. adman in the throes of a new toothpaste campaign...
Aspiring opera singers in the U.S. are in a predicament similar to that of aspiring comedians; they have a hard time getting onto a musical borscht circuit where they can develop their vocal patter. A year ago, an opera-loving Cincinnati adman named John L. Magro decided to remedy the situation, organized American Operatic Auditions, Inc. Its purpose: to hunt down fresh operatic talent for a summer of seasoning in Italy. Winners would get round-trip fare to Italy and a living allowance, free coaching in Milan and a crack at singing professionally on Italian opera stages. Last week five...