Word: adman
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Dates: during 1950-1959
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Changing Markets. Brooklyn-born Charles Mortimer joined the old Postum Cereal Co. in 1928, rose fast as adman and merchandiser. He needs both specialties now because the sweeping change in the U.S. food market has put almost 70% of grocery sales into the supermarkets, where General Foods must compete against the supermarkets' own private brands. To do it, General Foods beats the advertising drum heavily. Says Mortimer: "You have to sell your product before people get to the supermarket...
...Times led the Britannica to sponsorship, for a short period, by Cambridge University. Philanthropist Julius Rosenwald took it to Chicago in 1920 when it was purchased by his firm, Sears, Roebuck & Co. In 1943 Sears turned over the Britannica to the University of Chicago, with William Benton, sometime adman (Benton & Bowles) and U.S. Senator, putting up $100,000 as working capital...
...hath no fun is a sounding ass and a tinkling idiot." Thus, wittily jumbling his '"Biblical passages, Madison Avenue's Charles Hendrickson Brower, 56, president of Batten, Barton, Durstine & Osborne, last week summed up what is wrong with the U.S. salesman, and perhaps the whole U.S. economy. Adman Brower told the National Sales Executives' convention in Washington that Americans in general and salesmen in particular have forgotten that work can be fun-and so they are not working hard...
...People are bored with us and the things we sell," said Adman Brower. "Up until the last few months, Americans have been the most desiring people in the world. Salesmanship and advertising and consumer credit have stimulated this desire. We have been the prophets who condemned the old and showed the way to the new. We have been merchants of discontent, creators of obsolescence...
...planets. One occasion when Gunther skipped such identification was in presenting Paul Auriol to the Duke of Windsor, who murmured: "Don't I know something about your father?" The glacial reply: "Possibly. He's President of France." (The duke was repaid at the same party when the Adman-Philanthropist Albert Lasker lengthily congratulated him in the innocent belief that he was the real-life hero of the newly opened Broadway musical, The King...