Word: adman
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Dates: during 1960-1969
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...insisted Advertising Director Arthur Stein, himself a superannuated 52. "If we had some way to tell them to go away and stop reading the magazine after that, we would do it." With these blunt words, Redbook Editor Robert Stein, 40, and no kin to Arthur, expressed full agreement. While Adman Stein is straightforwardly encouraging older readers to take it on the lam, Editor Stein says he is taking a subtler tack: he is running large amounts of fiction on the theory that elderly females can't stomach the stuff. Says he with ill-concealed admiration...
...Curtis' editorial and economic crisis, Blair was ready to blame Adman Culligan. "Joe Culligan," said he, "is a great guy to know-after 5:30." Blair succeeded in selling this view to Marvin Kantor, one of two new men placed on Curtis' board by a group of Wall Street investors in 1962. Kantor had been a partner in J. R. Williston & Beane, the brokerage firm that was shattered last December after tankfuls of vegetable oils, supposed to be one of its principal assets, proved to be nonexistent...
Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
...Boomerang. "Knocking" slogans, in adman's parlance, are apt to be risky-though pollsters find that the "carpetbagger" label has been damaging to Robert Kennedy's senatorial campaign in New York. By failing to repudiate promptly a supporter's denunciation of "rum, Romanism and rebellion" in 1884, James G. Elaine lost New York's electoral votes and the presidential election against Grover Cleveland. Barry Goldwater has probably lost votes by charging that Lyndon Johnson is "soft on Communism"-an inflammatory Republican slogan a decade ago, but now a burnt-out cliché. Another Goldwater slogan that...
...committee, he gave up chain-smoking five years ago. This year he was appointed to the President's Commission on Heart Disease, Cancer and Stroke. Now he hopes to work for anti-cigarette causes "as a volunteer propagandist, behind the scenes," but plans to continue as a professional adman, even if he has to form his own agency...