Word: adman
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Dates: during 1960-1969
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Died. Edwin Hill ("Ted") Patrick, 62, editor of Holiday since 1946; of hepatitis; in Manhattan. Boulevardier Patrick, a onetime adman, took on Curtis' anemic travel magazine when it was four months old, made it into a glossy, coffee-table Baedeker, chronicling top-chop restaurants, countries on and off the tourist track, rich people and bizarre events, hired prestige contributors, boosted circulation (at 600 a copy) to 1,000,000 the day before he died, making it Curtis' only adult magazine in recent years to stay in the black...
...carries to bed with him the world's heaviest burden of responsibilities, Lyndon Baines Johnson, needs no drowsy syrups to help him get to sleep-and he often gets only five hours a night. Adman David Ogilvy takes a nightly dose of "a little yellow sleeping pill" which, his doctor assures him, is not habit-forming, and he falls asleep easily on his right side. Actress Julie Harris finds that a long run in an exacting role makes it progressively harder to sleep, sometimes reads aloud to herself for half an hour or more, then falls fast asleep with...
...signers were the heads of some of the nation's most successful agencies, and the ad was conceived and written as a bit of sly one-upmanship by Madison Avenue Adman and Bestselling Author David (Confessions of an Advertising Man) Ogilvy...
Pleased by public response, Curtis President Matthew J. Culligan called Ogilvy's ad "one of the great media ads of the decade." Others obviously agreed. Next day, by startling coincidence, Look Magazine ran a full-page paean to its editor, Dan Mich. Adman Ogilvy could harvest the rich rewards of having concealed from Curtis, to the very end, his true motives. "I belong," he said last week, revealing his purpose at last, "to the society for the enthronement of editors and the subordination of those space peddlers who get to be publishers. I've been nauseated...
...only signed, but was also responsible for preserving an error in the ad. In getting permission to use the signatures of Ogilvy's colleagues, Curtis ran into a willing Chicago adman, added his name to make the total 13. But Ogilvy refused to change the figure of 12 appearing in the ad's caption. He was superstitious about using 13 in ad copy, he said...