Word: adman
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Dates: during 1960-1969
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...flaws in the glass, advertising is simply a mammoth mirror of the world around it, and the intellectuals who flog advertising are using it, consciously or unconsciously, as a whipping boy for all that they dislike about U.S. society and the U.S. character. In the most effective rebuttal any adman has yet made to Arnold Toynbee, William Bernbach wrote: "Mr. Toynbee's real hate is not advertising. It is the economy of abundance . . . If Mr. Toynbee believes a materialistic society is a bad one (and I am not saying he is wrong in that belief), then he owes...
...lesser benefits of the protracted Minneapolis newspaper strike last spring (TIME, June 15) was the birth of a third paper, the Daily Herald. Hastily flung together by Maurice McCaffrey, a Minneapolis adman, the error-prone and amateurish Herald rose to a circulation of 140,000 simply because news-famished Minneapolitans would buy anything. But when the city's two dailies resumed publication last July, Herald circulation fell with a sickening thump. Last week McCaffrey's Herald, anemic and skinny, gave up the ghost...
...that the citizenry will ever take the step some admen seem to yearn for and pass a national vote of thanks to advertising for its part in enriching U.S. life. But it is equally unlikely that the public will ever be suborned out of its unemotional recognition of the adman for what he is: a highly effective salesman without whose efforts the world would be a far more primitive and less pleasant place...
...inducing pace: 70-hour weeks are not unusual, and last year the average age of the men whose obituaries were published in Advertising Age was 61, v. 68 for executives in such related industries as publishing. In return, the admen are well paid. It is not uncommon for an adman with some talent and only five years' experience to enjoy a salary of $15,000 to $20.000-which is about 50% more than a man with similar assets can command in engineering or electronics. "Advertising." exults Marion Harper, who earns over $100,000 a year, "is an intellectual lottery...
...boss. Matthew J. Culligan, is moving every bit as fast as he said he would. He floats between his Westchester home and Curtis' Philadelphia office by helicopter, using a suitcase for a desk; he drives to Manhattan in a limousine, usually taking along a neighboring adman and giving him an hour's pep talk on Curtis. He always sets his watch to run nine minutes fast, and he schedules every minute of his 20-hour day. Says an associate: "Many is the time Culligan rings me up and says be in the office...