Word: adman
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Dates: during 1960-1969
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...contemplated Pontiac budget for next year?' Well, that happens to be between us and Pontiac." Papert, Koenig, Lois intends to avoid some of these risks by retaining 80% of its shares in the hands of its officers. Even so, argues President Robert Lusk of Benton & Bowles, "an adman would be less inclined to take risks on his clients' behalf if he had to face a stockholders' meeting every year." Still other advertising executives fear that ad-agency shares would be dangerously volatile, gyrating wildly every time an agency won or lost a big account...
Meantime, in Detroit, idled staffers from John S. Knight's Free Press migrated to other Knight papers in Akron, Charlotte, N.C., and Miami. In Minneapolis, a strike-born daily, the Minneapolis Herald (initial press run: 62,500), established by Minneapolis Adman Maurice McCaffrey, 48, gave news-hungry Minneapolitans twelve pages of local news lightly seasoned with national and international events...
Lover Come Back (Universal-International). Rock Hudson is a low-principled adman who has "sown so many wild oats he can qualify for a farm loan." Doris Day is a high-powered adwoman who never gets behind in her work. They both go after the same account. Doris concentrates on the client's business; Rock pays attention to his pleasure, and he gets the account. Furious, Doris vows to steal an account from Rock-the Vip account. What she doesn't know: there is no such product as Vip. Rock made it up to please a chorus girl...
Inverse Ratio. Formed ten years ago, Four Star is actually run by three stars (Powell, David Niven and Charles Boyer) and ex-Adman Tom McDermott. "We are one of the three largest producers of network television programming in the industry," says Powell. "I won't be satisfied until we're the biggest-and we will be." Starting out with the old Four Star Playhouse and later booming with the five-year run of Dick Powell's Zane Grey Theater, the company has been all over TV, with as many as 13 series running at one time...
Even for a bank president or an adman, there is a kind of bittersweet and earthy sense of participating in the past when he hikes up his ol' guitar, puts one leg up on a chair, tunes up his face to consecrated mournfulness and sings...