Word: adman
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Dates: during 1960-1969
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...people are trying to bury us." So laments Draper Daniels, executive committee chairman of Chicago's Leo Burnett, Inc.-and a lot of others in the $12 billion-a-year U.S. advertising business agree with him. Lately there has been a new flare-up of criticism of the adman and his trade. Semanticist S. I. Hayakawa damns advertising as "venal poetry," and Historian Arnold Toynbee contends that it is the unholy idol of materialism (TIME, Sept. 22). Some of the most articulate critics occupy influential jobs in Government, from U.S. Ambassador to India John Kenneth (The Affluent Society) Galbraith...
European craze," complains a West German adman. "Once, all you had to do to sell a product was to say, 'Made in Germany.' Now take cigarettes, for example: to make our German brands competitive, we have to imply that people are smoking them all over Europe. It's the same with everything from soup to schnapps-you have to show people using it in Paris, in Brussels, in Rome...
Hopping from Lagos to Nicosia to New Delhi last week with a planeload of 20 in his party, onetime Manhattan Adman Bowles wisely refrained from discussing his problems with the President. But Bowles Press Aide Carl Rowan said airily: "If Mr. Bowles was afraid of being ousted one would assume he would appear meek and cautious. Instead, he has spoken with strong conviction." And Bowles's aides were prolific with puffs about their chief. Said one: "Our man knows all the African problems, and he is clear about what stand he thinks the U.S. should take in each...
...month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that he has so many...
Getting the Point. The situation soon became so touchy that Jack Kennedy and his White House aides developed a nervous tic of annoyance whenever they were bothered by Bowles. Finally the President summoned his Under Secretary of State to a White House lunch. Figuring that the former adman would quickly get the point, Kennedy gently suggested Bowles might like to become ambassador to Chile...