Word: adman
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Dates: during 1960-1969
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Over a 500-watt local radio station comes the well-modulated voice of Narrator Walter McGraw in a soft-sell, sincere-sounding pitch for "a fair trial for Krebiozen." (The recording bore the imprint of Manhattan Adman Robert M. Marks, fronting for the Krebiozen Research Foundation.) Into the mails every month go 25,000 or more copies of the Bulletin of the Citizens Emergency Committee for Krebiozen (pronounced Kre-by-ozen...
...liberal consensus of public opinion suffers from the same basic weakness as Goldwater's notion of the conservative consensus--neither exists--but Bowles' argument at least has some interesting historical roots. Bowles sees a pattern in American political history of recurring "breakthroughs" (or "breaksthrough": this is definitely an adman's word): at the times of Jefferson, Lincoln and Franklin Roosevelt. These breakthroughs occurred when the party in power was no longer able to cope with a situation, and the minority had developed a new and promising approach to the problem. The old minority was then able to form...
Taken at the Flood, by John Gunther. The father of soap operas, schoolgirl complexions and singing commercials is given his due in this anecdote-laden biography of the late Adman Albert Lasker...
Noble in Purpose. The clash of tastes is sometimes painful on both sides. A Madison Avenue adman, opening the door to one of the Row's austerer shrines, took one look and fled-"I thought maybe I had to be elected." One cutter, gingerly removing a Brooks Brothers jacket from a customer, murmured reproachfully: "Not, I think, one of ours, sir." But despite the awesome atmosphere and the great trousers schism, Americans keep coming to Savile Row for tailoring that is as smooth, in one cutter's words, as "a millpond in a heat wave...
...clear, brief and-as platforms go-probably the most coherent blueprint for Utopia ever to come out of a convention. As such, it reflected not only the promises of the candidate but the leanings of its principal architect: Platform Committee Chairman Chester Bowles, 59, Congressman from Connecticut, prospeous ex-adman (Benton & Bowles), Harry Truman's best-known Ambassador to In dia, Kennedy's chief foreign policy ad viser, and an anchor man of Democratic liberals...