Word: adman
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Dates: during 1960-1969
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CASTRO'S ADMAN who ran U.S. campaign to try to lure dollar-filled tourists to Cuba is suing Cuban government for more than $100,000 in unpaid bills. Armed with a court writ, Miami's Harris & Co. Advertising had sheriff seize a Cuban Aerovias at Fort Lauderdale, is trying to seize all Cuban property in Florida, including bank accounts...
...tried to sell a pill to these lyrics yet, but any day now, some adman may. The U.S. is smack in the middle of a folk-music boom, and already the TV pitchmen have begun to take advantage of it. Pseudo folk groups such as the Kingston Trio (see SHOW BUSINESS) are riding high on the pop charts, and enthusiasm for all folk singers-real or synthetic-has grown so rapidly that there are now 50 or so professional practitioners making a handsome living where there were perhaps half a dozen five years ago. Last week, in far from mute...
...Africa is an adman's dream. These people are curious, keen, vital; they love to laugh, they love the visual approach, and they're wild about education...
...from being a gullible prey for the adman's every gimmick, the African checks into quality and price before plunking down his hard-earned money, can be fanatically loyal to a product once he is won over. But his sense of values, his different cultural life, and his ignorance of many Western habits all conspire to make him a customer to test the ingenuity of the Madison Avenue adman. Hut-to-hut market research, for example, does not seem to work. A recent survey for brilliantine among upper-income Nigerians ($280 to $1,400 a year) showed that...
...that surrounds French products and the "efficiency treatment'' given to German wares. Oddly enough, most of the Economist's criticisms seemed to be directed not against some U.S. admen with a happy ignorance of today's welfare-state Britain but against a transplanted. British-born adman who knows very well what he is up to. David Ogilvy. president of Ogilvy, Benson & Mather, creator of the bearded snobbery of the Schweppes tonic ads and the homey British Travel Association campaign, thinks the Economist's criticism is true, but irrelevant. "I agree with every word...