Word: adman
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Dates: during 1960-1969
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Despite the risks, it can be immensely profitable. Adman Marion Harper Jr. became head of McCann-Erickson in 1948 at 32, spun the outfit into the vast Interpublic Group (advertising, public relations, market research) and racked up billings of $700 million a year by last fall. When Interpublic went deep into debt, he was eased into a powerless chairmanship (TIME, Dec. 15). But when he was eased out altogether two weeks ago, Harper was not exactly out of pocket. Interpublic was reported to have bought back his 100,000 shares in the company, worth $2,200,000 at book value...
...hardest rap is saved for the kiddies. They are fed one commercial every four minutes, or twice the adult rate. Says Adman Frederick Bruns: "The priceless thing is repetition. You've got to get to a kid three to five times a week to get him to act on a message." Video Boy acts by nagging his parents to get him a "Blasto-tank-with-twin-rocket -launchers -by -Slambang -Toys." Once he gets it, though, he is invariably disappointed because the toy is always much smaller and much less exciting than it looked on the overdramatized commercial. Thus...
...staff officers made a futile attempt to seize the palace and overthrow the government when they learned of Hirohito's decision. These and other chaotic events leading up to Imperial Japan's capitulation are arranged with precision in The Fall of Japan. Author Craig, a former Manhattan adman, unfolds the story in the you-are-here fashion of popular history. Yet his documentation and use of original sources reflect first-rate scholarship. Among other topics, Craig traces the origins of the kamikaze suicide squadrons, General Curtis LeMay's plans for a low-altitude fire-bomb attack...
Besides bringing winners $10,000 in cash and more prestige than any other U.S. medical citation, the Albert Lasker awards have proved to be a reliable lens for focusing international recognition. In the 21 years since Millionaire Adman Lasker founded the annual prize, no fewer than 17 recipients have gone on to receive Nobel awards. The Lasker laurels also honor practical achievement, as well as theoretical research. Of the 1967 winners announced last week in Manhattan, for example, one has virtually eliminated the threat of a killing disease in several Asian nations in the past dozen years; the other...
...What we wanted to know," explained an adman with London's Ogilvy & Mather, "was whether the average girl's tastes were way out and nouveau, or whether they were more traditional and sophisticated." So the agency polled a sampling of London's young ladies. Which of twelve women would the girls most want to look like? Twiggy, who figured to be an odds-on favorite, finished a very flat tenth. In front of her were a couple of more familiar matrons: Brigitte Bardot and Elizabeth Taylor. Ahead of them came Jacqueline Kennedy...