Word: adman
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Dates: during 1960-1969
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FISHKILL, N.Y., Cecilwood Theater. In Generation, a Midwest adman comes to visit the Greenwich Village pad of his newly married daughter and finds her "that way" and her hippie husband planning to deliver the baby, Aug. 29-Sept...
Hayes, a soft-spoken North Carolinian who started his career as an assistant editor for Pageant magazine, remained. He rose to managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table...
...HOPE PRESENTS THE CHRYSLER THEATER (NBC, 9-10 p.m.).* "And Baby Makes Five," the story of a successful Madison Avenue type who finally decides that he'd rather switch jobs and fight the system. Cliff Robertson plays the adman turned crusading small-town editor; Angie Dickinson is his fashion-model wife. Repeat...
Before taking that plunge, Myers and Kenison rounded up three friends to help: Adman William L. Pereira Jr., 29, son of the famed architect-planner; Lud Renick, 37, a realty and restaurant investor; and Lawyer Mark T. Gates, 30. "None of us knew what we were getting into," recalls Pereira. "At first, it didn't look too difficult. If we'd known, we probably would not have started." Sensibly, their first move was to recruit two veteran aviation consultants: Thomas Wolfe, 65, a onetime vice president of both Western and Pan American, who is now Air California...
...Airline Lift. Some of the come-on reminded Madison Avenue veterans of Adman David Ogilvy's effort to escape anonymity in the late 1940s. Ogilvy sent out salvos of press releases until, as he confessed, competitors complained that "nobody went to the bathroom at our agency without the news appearing in the trade press." Wells herself admits to "a staggering lack of modesty," but her agency has avoided outright flackery-if only because its partners were never quite obscure in the first place...