Word: adman
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Dates: during 1960-1969
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...says John O'Toole of Foote, Cone & fielding: "The younger generation we have today does not respond to the unreal, the phony. This generation has grown up with advertising, seen it all their lives and has developed an ennui with all the beautiful faces thrown at them." Adds Adman Hooper White, of the Leo Burnett Agency: "Today's TV commercials are an outgrowth of the 'new wave' of French films. They encouraged us to get away from stereotypes and start using nonprofessionals...
Often the purpose is to launch a new enterprise. Manhattan Adman Burt Pence, 28, and Lawyer Todd Merer, 27, invited 2,000 guests to a party in Greenwich Village last week with the theme, "Sin and Soul in the Seventies," featuring a "monster happening" at midnight with a recording of Kate Smith singing The Star-Spangled Banner, a karate exhibition, and chorines in fluorescent tights and gas masks. The party grossed $5,500, and its profits will go to finance a boutique the pair hopes to open. If they don't have enough for that, they will...
...Love. When he is not playing adman, businessman, referee and editor, Cerf devotes a good part of his time to keeping his authors happy. Fortunately, he enjoys it, even when his high-strung writers curl into knots. He likes to tell about the time that Sinclair Lewis spent a night at the Cerf apartment. "He had dinner," Cerf recalls, "and we were all sitting at the table. Then Bill Faulkner called up and said he was in town. I told Lewis and asked him, could Bill come over? Lewis said, 'Certainly not. This is my night!' Then...
...Show me this young genius!" demanded fearsome George Washington Hill, onetime president of the American Tobacco Co., of Adman Albert Lasker back in 1941. Out came Fairfax Mastick Cone, then 38, with what soon be came the cigarette slogan of the '40s: "With men who know tobacco best . . . it's Luckies two to one." When he retired a year later, Lasker was apparently still amazed by his upstart protége's Lucky stroke: in any event, Lasker sold his agency to Cone and two other staffers at a gift price of $167,500. Now known...
...Malcolm Boyd used to be an adman and TV producer; now he is a San Francisco nightclub entertainer...