Word: adman
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Dates: during 1960-1969
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...accident, a black adman (Arnold Johnson) becomes boss of a lily-white Madison Avenue agency. At his first executive meeting, he looks coldly around a conference table filled with apprehensive underlings. "I'm not gonna rock the boat," he promises. Then he proceeds to fire all the white men at the table and replaces them with soul brothers. "Rockin' the boat is a drag," the bearded man yells. "I'm gonna sink it. From now on, this ad agency is gonna be called the Truth and Soul Agency. That's right...
Died. Howard Luck Gossage, 51, offbeat adman, who was one of the first to demonstrate that copywriting can be low-key, literate and fun; of leukemia; in San Francisco. Gossage, a onetime radio adman, and Partner Joseph Weiner opened a small West Coast firm in 1957 and proceeded to break all the rules, often pussyfooted so softly that it was hard to tell just what they were selling. For an Oregon brewer they campaigned to "Keep Times Square Green"-with Oregon trees; for Paul Masson brandy they knocked vodka ("If you can't see it, taste it, or smell...
...French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because of lower wages, the cost of producing a minute of advertising film runs $5,000 to $10,000 v. at least...
...contact is hygienically transmitted over an infinitely sophisticated kind of television, which provides everything at the press of a button-from sex to seaside holidays, from the most exquisite physical sensation to the tang and even the feel of the sea. Life has become a painless, effortless, synthetically carefree adman's paradise. Meanwhile, the dirty work-garbage collection, refuse disposal, food production-is left to a wretched race of slaves, still living in hopelessly primitive and unsanitary 20th century conditions...
...other end of Biafra's strategic cable hookup is in the Geneva office of Mark-press, a public relations firm owned by American Adman H. William Bernhardt. Since January, Mark-press has literally waged Biafra's war in press releases ?more than 250 of them. They are crammed with news of impending arms deliveries that is designed to embarrass European governments and with stark warnings about starvation. The firm has arranged air passage into Biafra for more than 70 newsmen from every West European nation and transmitted eyewitness reports to their publications...