Word: adman
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Dates: during 1980-1989
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...trouble developing an overall message, it failed to devise an advertising strategy. The so-called Future Group, the campaign's talented ad team, struggled through August without direction. Hundreds of scripts languished unmade, including several excoriating Bush. Meanwhile, internecine warfare broke out among the team's big egos. One adman even sought to purge Dukakis' closet of tacky ties and ill-fitting suits rather than focus on creating a national ad campaign...
...takes White into young manhood, is at once clumsier and much more ambitious. At times as pretentious as the title, derived from Kafka, it trots out a succession of irritatingly self-indulgent characters and a clutch of cliches about the 1950s, from the bohemian belle to the poet turned adman. Yet White can always save a wearying passage with some apercu about himself or some chillingly uninflected glimpse of cruelty. And if his protracted tale about coming out seems dated, that merely reflects White's master plan: he aims at nothing less than a social history of emerging gay consciousness...
...brand names, higher education, sex, drugs and psychotherapy. Their casual sophistication is worn two sizes too big. The best characters in their fiction are invariably white, bright and dangerous to know, like the autobiographical narrator of McInerney's Bright Lights, Big City and his sidekick Tad Allagash, a stripling adman and Manhattan party animal with inexhaustible supplies of Bolivian Marching Powder (coy for cocaine...
...have been surpassed last week when London's Saatchi & Saatchi agreed to buy Manhattan-based Ted Bates Worldwide for an estimated $350 million. Those two companies, which are expected to announce the deal early this week, will have billings of about $7.5 billion. Ted Bates, named for the late adman who started the company in 1940, has coined famous slogans for such clients as Prudential ("Get a piece of the rock") and Rolaids ("How do you spell relief...
...Volume III of the correspondence, a portion of the mail from 1911 to 1925 is on view, not all of it flattering. Here is the adman: "I never let a book go out without a full list of my works at the end, with prices and descriptions complete . . . and I put it not only in the collected volumes, but in the single plays...