Word: adman
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Dates: during 1980-1989
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...Hart ad campaign had been running nationally for two months. The Wendy's chain has spent more than $8 million broadcasting its "Where's the beef?" TV ads (see ECONOMY & BUSINESS). By comparison, Mondale and Hart between them have spent $2.2 million on TV advertising. Has an adman's whimsy been carried too far? Said Campaign Dropout George McGovern: "I think there's enough beef in both of them, if they don't turn each other into hamburger...
When the light went out, Savitch faced an overload of personal tribulation. A 1980 marriage to Philadelphia Adman Mel Korn ended in indifference in less than a year. A few months later, she married Gynecologist Donald Payne, 45, then suffered a miscarriage. In August 1981, she discovered Payne, who had been tormented by physical and mental illness, hanging from a basement rafter...
Philip Morris is aiming a revived Players, a name first used by the company six decades ago, at upper-income smokers between ages 25 and 35. Says Company Spokesman Ernest Quimby: "It is a brand designed, formulated and packaged to an upscale mode of life." Concurs Adman Bulleit: "Players is a sociable, fun brand for sophisticated adults who enjoy going places at night." The black, cigarette case-type package is an important part of the promotion...
...scene from an adman's dream. On the boardwalk that runs along Florida's Daytona Beach, suntanned young people crowd around carnival-type booths, where some 20 different manufacturers are handing out literature and free samples. Overhead, airplanes trail banners that read HAVE YOU DRIVEN A FORD LATELY? and WELCOME TO MILLER TIME. Below, a catamaran emblazoned with the Schlitz brand name cruises by, followed by a fleet of sailboards that extol SALEM SPIRIT. At one of the 380 or so hotels that line the 23 miles of beach, John Bradley, 22, a recent Cornell graduate, is conducting...
...typical Sunday, while nearly 18 million usually watch televised football on Monday night. Some 60% of the audience are men, who traditionally make the car-buying decisions, and many of them are college graduates earning at least $30,000 a year. That educational level and income makes them an adman's dream. Says Joseph Ostrow, executive vice president of Young & Rubicam, the largest U.S. ad agency; "Nothing else gives you as big a concentration of these people." CBS's Dallas has an even bigger audience, 19.2 million households last week, but the majority of the program...