Word: adman
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Dates: during 1990-1999
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...this country, you've got to master a few basics. Perot elevated the tone of the campaign by lowering the glitz with a series of televised voter seminars on the deficit and other thorny topics. Although he lost the presidency, he won a consolation prize: Advertising Age named him Adman of the Year. If there have to be infomercials, this is what they ought to be like...
...LEGENDARY ADMAN SEAN FITZPATRICK BAIL OUT OF the Bush campaign? Sources at the November Co., the Madison Avenue all-star band that is working on the campaign, said Fitzpatrick, best known for crafting GM's memorable "Heartbeat of America" campaign, found the effort too much like the "Heartache of America." Says a former teammate: "Their issues are good, but nobody's listening. It's very frustrating. In fact, they're just like clients...
...that Jim Baker has done the right thing, some familiar figures are falling into place in PRESIDENT BUSH'S campaign. Among them are attack-adman Roger Ailes, who will soon take over "special projects," and Craig Fuller, who is expected to reprise his 1988 role as chief of operations. Most urgent, though, Robert Mosbacher has agreed to return to his old job as chief G.O.P. fund raiser. Funds are running perilously low. With just nine weeks left until Election Day, the party's Victory '92 operation, targeted to raise $46 million for state party needs, advertising...
Floyd Brown's Latest Smear Campaign: A nasty adman's new gimmick to nail Clinton...
Disagreement also arises over how to publicize the Perot message. San Francisco adman Hal Riney, who helped create Reagan's effective "It's Morning Again in America" television campaign in 1984, has signed on to devise the Texan's television ads. Rollins and Jordan want to launch a full-scale media effort almost immediately, but other aides favor more of the unadorned, direct appeals that have proved so effective in building support. Several key assistants were ecstatic over Perot's performance on an abc town meeting last week. Although the candidate was typically discursive and vague when responding to questions...