Word: adman
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Dates: during 1990-1999
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...Adman Roger Ailes...
Veteran New York City adman David Altman recalls paying Lauren Bacall less than $25 to pose back in the 1940s. Ten years ago, a top model in New York City earned about $5,000 for a day's advertising or commercial work. Today the superstars can make between $15,000 and $25,000 a day. Each of a tiny handful of the most sought after is earning in the neighborhood of $2.5 million a year. Perhaps 30 of the next in line earn around $500,000 a year. The managers reap a pretty harvest too. Agents receive...
...London he became the protege of adman David Ogilvy, whom he greatly admires. People in advertising are reviled nearly as often as lawyers, but Mayle thinks it makes a fine first career. "You learn to present an idea lucidly, and you must have a picture of who your audience is," he says. "It's a wonderful preparation for several things, like politics and charity work...
...contrast, the British are embarrassed by the direct approach, preferring humor. "British ads are funnier because the British themselves are funnier," says Dutch adman Bart Kuiper. One cheeky British spot, titled The Hopping Pecker, shows a cartoon image of a male organ knocking at a red heart-shaped door and being refused entry until it coifs a condom...
...toward glad-handing than mapping strategy or managing a far-flung staff. Those tasks will probably be left to Robert Teeter, a veteran of the 1988 campaign and public opinion expert. Chief of staff John Sununu also plans to exercise considerable control over the campaign. And hard-hitting political adman Roger Ailes, who has been coaching Bush on his TV appearances throughout the gulf crisis, is expected to return as image adviser...