Word: adman
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Dates: during 1990-1999
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...adman's adman. He wasn't a hipster like William Bernbach, who tapped into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...
...Thankfully, this smart sitcom was not the victim of its network's scratch-happy spirit. Now in its second season, the show about mismatched lovebirds in the making has given us a chance to feast on the prodigious comic gifts of Thomas Haden Church, who plays Ned, a voluble adman. If there is a more engagingly comtemptuous character on TV, we haven't come upon...
...campaign was like a law firm, thought new hire Mike Murphy, a shaggy, wisecracking adman who had worked for Alexander in the primaries and Dole in 1988. Everyone worked in a tidy little office, isolated from the others. To make the trains run on time, Elizabeth Dole had forced Reed to bring in Donald Rumsfeld, a Ford-era Defense Secretary with a buttoned-down style. Reed and his new favorite, John Buckley, became the campaign's twin partners, ruling on everything. Buckley, a refugee from Fannie Mae who became communications director in June, was someone who Reed boasted would...
...September, Sipple quit the Dole campaign after Reed told him he was bringing in another media consultant. Reed replaced him with a soft-voiced Cuban-born adman named Alex Castellanos, who immediately put up a spot attacking Clinton on the drug issue. A federal agency had just announced that teenage marijuana use had almost doubled in three years, and Castellanos' spot combined that bit of news with a 1992 mtv clip showing a grinning, callow-looking Clinton confessing that he'd inhale if he had it to do all over again. It was Dole's best spot of the year...
...campaign moved Dole's events from large, half-empty venues to smaller sites, mostly high school and college gyms, where the crowds wouldn't seem so sparse. This was the bold advice of Dole's fourth and final message consultant, a Madison Avenue adman named Norman Cohen. Dole had started with a message of downsizing government. Now he was downsizing himself. The campaign's last idea, however, came from the candidate...