Word: adman
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...magazine cover showing the bare, potted back of a man undergoing "suction cup" treatment will fascinate, arrest, sell itself to at least 800,000 people who see it on the newsstands this week. At any rate, that is the hope of Adman John Stirling Getchell, mainspring of the new picture magazine Picture...
Eighth to enter the burgeoning U. S. pictorial magazine field, J. Stirling Getchell was one of the first to consider it, and he certainly has the unique distinction of being the only adman-publisher in the game. Since 1924, when he was a high-priced Lord & Thomas copywriter, Mr. Getchell has toyed with the picture magazine idea, in 1935 prepared a sample photo magazine but was unable to raise the $2,000,000 he thought he needed for Picture. His present 10? monthly was put out on a slenderer budget...
Last week "Death Notice" Burns slipped back into that quiet, inconspicuous pattern after an occasion of delightfully uncomfortable prominence. Prominent Publisher Stern had given a great banquet with no one else than his modest adman as guest of honor. The other guests were 260 local morticians. The menu on which they dined included filet mignon, four varieties of wine, champagne, liqueurs. Fussed and entirely too nervous to eat, Adman Burns bobbed around at the testimonial dinner while Boss Stern told undertakers: "You have made Philadelphia a better place to live in, and a better place to pass...
This provocative passage, encountered ten years ago in .an obscure account of early voyages in the Pacific, set Author Ford, a New York adman, romancing, researching, buttonholing his friends. By last week he had salted his tale down on paper. An ingenious circumstantial account, running to 363 close-type pages, of how and why his hero landed on Guam, Death Sails With Magellan is about equally divided between Magellan's voyage and Gonzalo's castaway life among the handsome Chamorri tribesmen...
...Letty Allard would never have sought diversion in the city, would not have fallen in with the fast country-club set where she met her unresisted married seducer, Jim Carter. And Jim, if he had lived in the Old South, would have been a sportsman instead of a frustrated adman and then manager of his Yankee father-in-law's diaper factory. And particularly, in the Old South there would have been no Yankee manufacturer to corrupt the South's younger generation with show-off social vulgarity...