Word: adman
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Publisher of Woman's Day is Stores Publishing Co., an A. & P. subsidiary. Its president is A. & P. Adman Donald Parker Hanson, who will send the magazine in bulk to individual A. & P. stores at cost, less any advertising income. Its first issue of 815,000 copies carried over $13,000 in paid advertising, nearly half from A. & P. and its manufacturing subsidiaries...
...this point that Governor Quinn, declaring that he would rid Rhode Island of a "vicious influence." swore out the dramatically-served warrant for Mr. O'Hara's arrest. Released on $5,000 bail supplied by Mayor McCoy, he was immediately rearrested on another warrant sworn out by Adman William E. Beehan whom he had called in the Star-Tribune a briber, released on similar bail from the same source. Next day he was back at his office for the running of the $25,000 Narragansett Special, which he had threatened to open to the public free, with...
Many U. S. newspapers get local businessmen to sponsor church advertising, sometimes using art work and canned sermonets or thoughts-for-the-week. As chairman of trustees of Atlantic City's Olivet Presbyterian Church, it occurred to Adman Peifer last year that such advertising is dull indeed. He asked local clergymen to try their hands at ad-writing, soon, concluded that "their stuff just didn't have the right slant. They couldn't write a good ad." Last January Adman Peifer, 51 and hardworking, began writing institutional ads for the churches of Atlantic City, turning out swift...
Particularly proud when he gets off something like last week's assault on War, Adman Peifer says: "A slumbering fire of religion exists in almost everyone's makeup, but you cannot fan it into flames with copy that smacks of the church...
...produced a remarkable number of headaches. In explanation he cites the Chinese consumer's upsidedown wish to buy rather than be sold, his perverse refusal to switch brands once satisfied with the one he has got, resulting in an all-round sales resistance calculated to turn an occidental adman's hair grey. Example: Smarting under the British monopoly, a U. S. client gave the Crow agency a go-ahead on the biggest advertising campaign ever put on in China. Chinese smokers took a few sample puffs, grimaced, went back to the British brand. When another manufacturer duplicated...