Word: adman
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...money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere near the Big Three. Lennen & Mitchell, who are also agents for the Scripps-Howard newspapers, had kept an attentive eye on the rebus campaigns run as circulation stunts by various U. S. newspapers. Last summer Adman Philip Wieting Lennen persuaded Lorillard that if people would buy newspapers to enter such contests they would also buy Old Golds...
...York Woman, a 15? weekly for metropolitan women, with a smart colored photographic front & back cover, suspended publication last week after eight rocky months in business. At one time it exceeded 100,000 readers. President William E. Wheeler, a high-powered Manhattan adman, thought he had found new support when suddenly the New York State Bureau of Securities descended on him for permitting the sale of New York Woman stock within two weeks of the magazine's coma. Publisher Wheeler, who had asked permission to reorganize under Section 776 of the National Bankruptcy Act, indignantly maintained that his prospectus...
Hatched last week in the Manhattan offices of Adman Byron G. Moon was an ingenious scheme to end fabric design piracy. No matter how novel the design, fabrics cannot be successfully patented. Yet songs can be copyrighted. Ingenious Mr. Moon's idea is to use the title or a snatch of the lyric of a copyrighted song to designate print designs, thus extending to dress materials Tin Pan Alley's copyright protection. Adman Moon sees no reason why Night and Day should not identify a black & white print, and April in Paris a design of horse-chestnut blossoms...
With favorable opinion from more than one top-flight copyright lawyer, the Byron G. Moon Co. plans to promote "theme song print" dresses for women this autumn. From Music Publishers Protective Association Adman Moon obtained exclusive title rights to 300,000 copyrighted songs for 10% of the 1?-per-yd. "copyright fee" which the Moon Co. expects to collect from fabricators to whom it offers its titles. The Moon Co. has applied for 26 patents on the "theme song print" idea...
...able Painter Laufman, all credit for his Altman prizewinning landscape The Farm. TIME lacked space to report both awards, considered Adman-Artist Charles Stafford Duncan's Girl in Black more newsworthy...