Word: adman
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...away, made people so healthy they all smiled, became aware of poor teeth. But while credit for creating the magnificent Specialist goes to "Chic" Sale, credit for this campaign is due to Joseph Katz whose advertising agency of the same name handles the Ex-Lax account. Other of smart Adman Katz's customers are: American Oil Co. (Amoco Gas), Maryland Pharmaceutical Co. (Rem For Coughs), Sealpax Co. (Lady Sealpax), Strouse-Baer Co. (Jack Tar Togs...
Previous to the opening, considerable resentment was aroused by the fact that Dean Cornwell, famed U. S. illustrator, was being permitted to hang one of a series of Biblical paintings which had appeared, with text by Manhattan Adman Bruce Barton (Batten, Barton, Durstine & Osborn), in Good Housekeeping magazine. But those who had objected so noisily to this indignity paid little attention to the bright decorative scene, in which the feet of Jesus were being washed by the tears of a sinner, once it was on view...
...selling 100 pages of advertising in a single issue, I will give you a champagne dinner." Last week in a Manhattan club, champagne corks popped in salute to 102 pages of advertising in the May Sportsman. A joyful loser, Editor Danielson toasted his admen. A graceful winner, Chief Adman Ralf Coykendall called the hundred-mark but a milestone...
...well did Adman Winters' idea work within 24 hours Life had recovered cost of its page in the Times ($2,100) something over. Thereupon Mr. Win ordered a page in the Herald Tribune. paid out too, financing the purchase page in the Chicago Tribune. Next the Detroit Free Press, the Boston Herald, the St. Louis Post-Dispatch. Thus, initial outlay of $2,100 which he got back, Adman Winters put in motion self-propelling publicity vehicle extremely simple to operate. He thought $5,000,000 worth of publicity would wonders for the Cause. What the effects would be on Prohibition...
...Adman Hunter, thanks for a complete description of Great Lakes Air- craft Corp...