Word: adman
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...adults are Mary Ann's mother Honey, a fortyish Southern belle, and her father Bill, a stuffy but decent bureaucrat who runs a Government poverty program. They are soon joined by Lolly's parents, Celia, a pretty, distracted woman in her 20s, and Dan, an easy-riding adman in his late 40s. Dan and Honey turn out to be habitual flirts, and though neither is truly interested in the other, each seems too arrogant to retreat...
...Because the author's intention is to show the narrow range of adult female behavior that was on view to a girl of four decades ago. Men were defined in terms of their jobs and women in terms of their men-or lack of them. Celia was an adman's wife; insecurity was her way of life. Honey had nothing to do except tease. Anna, the strongest adult around, was considered eccentric because she believed that love was a trap. Little Mary Ann went home with sour choices ahead of her, and a headful of dissatisfactions that would...
...cosmetics salon on Chicago's Gold Coast, agrees: "The trend now is switching back to pure glamour." Which does not necessarily mean that the natural look and the life-style it suggests are out: happily for cosmetics sales, both it and smoky mystery can live in peaceful coexistence. One adman puts the point pithily: "Nobody is giving up sex for jogging. People like to do both...
Much of the credit (or blame) for this new Carter image belongs to Gerald Rafshoon, 44, the well-tailored, curly-haired, New York-born adman who has worked in every Carter campaign since 1966. After unofficially advising Carter since the Inauguration, he joined the White House's senior staff in July. As the $56,000-a-year Assistant to the President for Communications, Rafshoon has the job of improving the public's perception of his boss. He follows in the footsteps of such presidential image burnishers as Truman's Leonard Reinsch, Eisenhower's James Hagerty...
Aware of his potentially controversial role, Rafshoon has been trying to keep his profile low. He is one of the most important members of Carter's inner circle and a close friend of the President's; Carter, in fact, often turns to the adman, who is more sophisticated than the native Georgians on the President's staff, for advice about movies to see and books to read. But despite this intimacy, Rafshoon is based not in the White House but across the street in the Old Executive Office Building, in the spacious quarters that were once Richard...