Word: adman
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...Says Los Angeles Agent Marty Ingels, who has lined up endorsements for many: "The deals that are pending are suspended; and the ones I've done, the celebrities are screaming. Where does a ruling like this stop? Is Morris the cat going to be leaned on?" Manhattan Adman Lloyd Kolmer predicts heavy haggling over those endorsements that are signed. Stars will demand that manufacturers indemnify them against product-liability suits-the equivalent of malpractice insurance. Unglamorous, maybe, but better than forking over part of that fat fee to misled admirers...
...Mary Tyler Moore Show). "NBC is really one long meeting, and he'll stick firecrackers under the chairs at those endless sessions." NBC'S programmers know that whatever they do this month may be rescinded next month. "Does NBC'S fall schedule mean anything?" asks Adman Lou Dorkin, a senior vice president of Dancer Fitzgerald Sample. "That's the $64,000 question. I can't imagine any lineup they announce being taken very seriously until Silverman gets there...
Catch Me: Kill Me by William H. Hallahan (Bobbs-Merrill; $7.95). New Jersey-based Hallahan, 52, a former adman, won his Edgar with a thriller that scurries from the lower depths of Manhattan to the higher reaches of Washington, D.C., and Moscow, with a side trip to the underside of Rome. Its main sleuths, a burnt-out CIA agent and a doughty Immigration official, set out separately to solve the mystery of the disappearance of a minor Russian poet whose scattered dactyls are the clues to a major East-West confrontation. A masterpiece of bamboozlement, Catch Me is a kind...
Tiegs was not yet a superstar in those early New York years, but Glamour's editors discovered that the magazine sold better with her face on the cover, and they used her again and again. Early on she met Adman Stan Dragoti, then head art director for Wells, Rich, Greene and 15 years her senior. He had been married briefly and bitterly and was gun-shy. They lived together on and off for two years and parted, supposedly for good, three times. Finally he agreed to try marriage again...
...told, sells stuff best; it is wrong to lie, but feel free to omit; humor should not be overdone (it is a bit too scarce in the last three-fourths of the book); testimonials work wonders (Ogilvy quotes verbatim an honorary degree citation awarded him by Adelphi University). The adman is now retired to a 37-bedroom medieval French chateau. There he continues to produce work that sounds less like a grand seigneur than a great copywriter: "How would you like to watch a Wall Creeper running up and down the apricot walls?" he writes. "You lunch in the garden...