Word: adman
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...Pennsylvania's Amish country. No outsider knows more about the sect than Ogilvy, who scatters insights and anecdotes in his wake. He is a bust at farming, and at 38 he conquers Madison Avenue. His exploits there have been boomed in Ogilvy's bestselling Confessions of an Adman. Here he moves on to publicize his most complex and delightful client-himself...
...first step in selling is stopping the eye. No one has mastered that rule of advertising as well as Adman George Lois. For more than two decades he has married the outrageous to the fantastic. The Art of Advertising (Abrams; 325 pages; $45) is a portfolio of his campaigns and some of the 92 covers he did for Esquire. Improbably enough, Lois has made advertising interesting; impossibly enough, he has made...
Married. Herbert W. Armstrong, 84, former adman turned minister who founded the Worldwide Church of God, now headed by his son Garner Ted Armstrong; and Ramona Martin, 39, a secretary to a church official; both for the second time; in Tucson, Ariz...
...symbol of an Administration that promises to make steady use of symbolism-the beige wool cardigan, a favorite of his. Carter wore the sweater at dinner with Rosalynn, Amy, Sons Chip and Jeff and their wives. In the library after his meal, Carter asked TV Adviser Barry Jagoda and Adman Jerry Rafshoon what they thought of the cardigan. They told him to check it himself on the TV monitor. All agreed it looked fine. Then Carter rehearsed his talk before the TelePrompTer (which was also used during the speech). "Y'all give me any suggestions you might have...
Then there is Barbara Howar, a witty Washington fixture since the Johnson days who is currently co-host of CBS-TV's new Who's Who show. Lately she and Gerald Rafshoon, the Atlanta adman who worked for Carter during the campaign, have been a number. Howar expects the Georgians to bring some needed zing to the capital. Says she: "It's a frontier town again, and that's Washington at its best." Still another potential survivor is blonde Page Lee Hufty, 29, a member of an old moneyed family, who paints, rides, plays tennis...