Word: adman
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...television, Frank Perdue is no bumpkin. He wears Gucci loafers and drives a blue Mercedes, lives in a condominium in Ocean City, Md. (he and his wife recently separated) and plays a plucky game of tennis when he can. Offscreen, he is even beginning to talk like an adman. He professes no fear of other firms that are beginning to emulate him by advertising brand-name chickens-because, he says, "nothing puts a bad product out of business faster than good advertising...
Died. Robert L. May, 71, Midwest adman who sat down in 1939 to write Christmas promotion for Montgomery Ward & Co. and came up with the story of Rudolph the Red-Nosed Reindeer, of cancer; in Evanston, 111. After Ward handed over the Rudolph copyright to May in 1947, he received royalties on more than 100 Red-Nosed products and on the hit song written...
This month a parapsychologist and ghostwriter named Hans Holzer (Haunted Hollywood', The Phantoms of Dixie) is bringing forth a new ectoplasmic epic full of patriots and poltergeists called-what else?-The Spirits of 76. On July 1 a clever adman named Paul Foley will launch a confection entitled Fresh Views of the American Revolution. Foley's text is snappy but traditional. The fresh views turn out to be 19 brand-new, genuine, oldfashioned, neoprimitive paintings of great historic events lately limned by Artist Oscar de Mejo (the Declaration of Independence scene, for example, presents Jefferson, Franklin and three...
Nonetheless, Carter judiciously uses the advice of old campaign associates. Among them: Campaign Manager Jordan, Press Secretary Jody Powell, Adman Rafshoon, Campaign Treasurer R.J. Lipshutz and Charles Kirbo, a top Atlanta lawyer. With Carter three years ago, they drew up what he calls his "careful, detailed, meticulous" plan to win the presidency. They began by methodically researching every presidential election since World War II and reading almost every major book about U.S. Presidents and campaigning. Carter studied voting trends and population patterns in all 435 congressional districts; The plan called for entering all of the primaries and caucuses...
...piece of property. The literary soft-sell continued into the heydey of radio on such programs as Author Meets the Critics. Television changed all that. A striking early example of the medium's effect on book sales was provided during the late 1950s by Alexander King. An erstwhile adman and former drug addict, he was the author of a scurrilously amusing book of reminiscences titled Mine Enemy Grows Older. Each time King appeared on Jack Paar's show, the sales figures of his book soared...