Word: adman
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...folks who know the old Karmazin, the idea of splurging on content sounds like a remarkable change of heart for a guy who became a cult figure on Wall Street as a radio adman, the Infinity boss and a media consolidator focused on the bottom line. After selling Infinity to Westinghouse (which had swallowed CBS a year earlier) for $4.9 billion, he became head of CBS in 1999 and then sold the whole thing to Viacom for $40 billion. He found himself the No. 2 guy at Viacom, behind chief Sumner Redstone. The two clashed famously, in part over personalities...
...first glance, Jenness is an odd choice. He is a career adman who worked for decades at Leo Burnett before opening his own consulting firm. But delve a little deeper, and Jenness starts to look a lot like a Kellogg man in disguise--and we're not just talking about the time at an Atlanta sales convention when he donned a Tony the Tiger suit. From his first days at Leo Burnett, he worked on the Kellogg account. By 1985, he was running all of his firm's global Kellogg business, often traveling around the world with Kellogg's marketing...
...Adman Who Can Dance
...conduct fast-track trade negotiations with foreign countries, but only after extracting a list of concessions to protect South Carolina's textile industry. He also voted against one of Bush's legislative crown jewels, the Medicare prescription-drug benefit, worried that it was too costly. And for a former adman, he had a couple of badly tone-deaf moments on the campaign trail, suggesting that gays and unmarried mothers should be forbidden to be teachers. He later apologized...
...asks, "Would you trust Kerry against these fanatic killers?" Message makers on both sides say that in a race this tight, it takes extreme measures to break through. "I think it is probably more aggressive and more negative than any campaign I've seen for President," says Democratic adman Steve McMahon. "It's a little like trying to get through a wall of stone. You need something that's pretty tough...