Word: adman
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Carter also consults outside experts, from Atlanta Adman Gerald Rafshoon, who has handled his political advertising since 1966, to well-known scholars. On foreign policy he has been advised by former U.S. Ambassador to the United Nations Charles Yost, former U.S. SALT Negotiator Paul Nitze and Columbia Government Professor Zbigniew Brzezinski and Law Professor Richard Gardner. On economic matters, Carter draws on moderate-to-liberal economists, including Joseph Pechman of the Brookings Institution; Albert Somers of the Conference Board, a group of business leaders and economists that makes analyses of U.S. economic policy; and M.I.T.'s Lester Thurow...
...They had more than love-they had fun." So say the ads for Gable and Lombard. Unbelievably, there is more historical truth-which is to say, the barest acceptable minimum-in that simple adman's conceit than there is in the entire length of the vulgar, banal and finally repulsive movie it is designed to promote...
...advice reads like a mad parody. Rising executives should practice a strong "power gaze" in front of a mirror. If they can't maintain it without twitching, Xylocaine, an anesthetic ointment, should be applied to the face before important meetings. It is all reminiscent of former Adman Shepherd Mead's 1952 book, How to Succeed in Business Without Really Trying. Mead, now living in Switzerland, says, "I wonder if they'll make a musical out of Michael's book...
Korda's book is the more sophisticated of the two. Currently editorial top dog at the book-publishing firm of Simon & Schuster, Korda, 42, updates Adman Shepherd Mead's 1952 book How to Succeed in Business Without Really Trying, and the result could be made into an equally entertaining musical comedy. In Mead's day, the status symbol was a key to the executive washroom. Now, says Korda, it is an IBM Selectric II for your secretary...
...banks by at least 50 years, an achievement that has earned him a roomful of conservation and forestry awards. He shares his findings with anybody who wants them. Every year about 2,000 visitors-university agronomists, Government foresters and ordinary citizens-come to see his farm and meet the adman turned agrarian...