Word: adman
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...another of Franklin's collections, which are struck in high-proof quality and limited in number to the list of those who subscribe-and pay-in advance. After that number is made, the die is destroyed, creating what the mint's founder, former Adman Joseph M. Segel, calls "instant rarity...
Spoofing honorary degrees is the four-year-old avocation of John Bear, 33, a freelance writer, erstwhile adman, and co-inventor of the once popular Beethoven sweatshirt. Having sweated out a real doctorate in communications at Michigan State University, he found himself feeling less than charitable each June as he read about such instant academics as Dr. Captain Kangaroo, Dr.Bob Hope and the late Dr. Dario Toffenetti, a Manhattan restaurateur honored by the University of Idaho for "promoting . . . the Idaho potato...
...bowls of red apples-a small, folksy offering for all visitors. The unpretentiousness of Burnett's work may have provoked the scorn of some young admen, yet many in the agency field contend that his influence was a major force for reasonableness in advertising. Says veteran Adman Emerson Foote: "If there were more people like Leo, there would be no antiadvertising movement today...
...months ago, Wells Rich Greene won Alka-Seltzer's billings away from Doyle Dane Bernbach. The new campaign has yet to appear, partly because of time spent trying to anticipate the Government's reaction. "All agencies are weighing their product claims a lot more carefully today," says Adman Victor Bloede, chairman of Benton & Bowles...
...inequity between rich and poor candidates would continue. But by anchoring every political flight of fancy to the crass facts of money, the Krakowski formula would be a form of truth in packaging, a modest destroyer of the adman's theatrical illusions whereby so many candidates are elected...