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Word: adman (lookup in dictionary) (lookup stats)
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...young marrieds. They will provide a huge market for minimal-cost housing: mobile homes, or tiny town houses and apartments in the far-out suburbs. Builders estimate that construction of such units may have to double from present levels. "Young marrieds are avid consumers," notes Adman Victor Bloede, president of Manhattan's Benton & Bowles. "They buy everything." They also borrow heavily. In, particular, they will want appliances and furniture, pots and dishes, infants' wear and home entertainment items as diverse as Tia Maria and tape recorders...

Author: /time Magazine | Title: Business: The Hidden Promise of the 1970s | 2/15/1971 | See Source »

...there'll always be an adman. In a full-page newspaper announcement of the size change last week. Esquire Publisher Arnold Gingrich discovered that his magazine had a "big and bulky old-fashioned page size," and dismissed it as the "full three-masted rigging of yesteryear." Despite record advertising revenues and circulation (1,175,000), he decreed the switch to a "more modern size," promising readers more pages (presumably ones of lighter weight) and more color, and advertisers a better page rate per thousand. Gingrich hinted at a further fringe benefit in the smaller size: Esquire will be less...

Author: /time Magazine | Title: The Press: The Shrink | 1/18/1971 | See Source »

...publisher of FORTUNE and vice president of Time Inc., best known for his 1946 novel, Mr. Blandings Builds His Dream House; of a heart attack; in Manhattan. "I was Mr. Blandings," he later said of the book, which poked waspish fun at the trials of a New York adman constructing a country house. A journalist noted for wit and style, Hodgins also wrote Episode, an intensely personal recollection of his struggle to overcome the psychological and physical effects of a stroke that partially paralyzed...

Author: /time Magazine | Title: Milestones, Jan. 18, 1971 | 1/18/1971 | See Source »

...interviews and producing plays. He got a B.A. in English and published his first novel, The Naked Martini, which Harrison Salisbury described in a review for the Times as possessing "a certain wry wit, but 255 pages seems a long, long journey with no better company than a young adman, his bottles and his babes...

Author: /time Magazine | Title: The Press: Buckley, Berkley and Back | 11/2/1970 | See Source »

...that business. He and his wife must try to meet basic living expenses of $600 to $700 a month on $75-a-week unemployment compensation. In Manhattan, Michael Parsons, laid off from a Madison Avenue job, has come up with a solution that might occur only to an adman. He circulates letters proclaiming himself "president and sole employee" of The Adman Works for Bread Inc., and offers to paint studio apartments for $85 v. the going rate of about $200. His letters bravely warn prospective customers to take the bargain before he finds another...

Author: /time Magazine | Title: Business: The New Face of Unemployment | 11/2/1970 | See Source »

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