Word: adman
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...nation's media are dominated by doom and crisis; good news is no news, it seems. Now, for the Vice President and other frustrated optimists, there is hope-in the form of a forthcoming Sacramento weekly called The Aquarian Times, billed by Publisher Bill Bailey, a former adman, as "America's first good-news newspaper." The Times will ban ads for cigarettes and skin flicks. The first issue, ready next week, will list stocks-but only those that have gone up. The lead story will report that in the U.S. last year 196,459,483 people...
This same device of juxtaposing the mores of characters from wildly different socio-economic constituencies also pays off in an amusing sequence involving a dinner at Joe's house in Queens for the adman and his wife. (Joe and his spouse's social habits prove totally incomprehensible to the affluent couple-and vice versa.) Granted this device is as old as time; still, it has served movies well, from such American Depression comedies as Frank Capra's It Happened One Night to such recent sophisticated Kitsch as the current Mick Jagger Performance...
This same device of juxtaposing the mores of characters from wildly different socio-economic constituencies also pays off in an amusing sequence involving a dinner at Joe's house in Queens for the adman and his wife. (Joe and his spouse's social habits prove totally incomprehensible to the affluent couple-and vice versa.) Granted this device is as old as time; still, it has served movies well, from such American Depression comedies as Frank Capra's It Happened One Night to such recent sophisticated kitsch as the current Mick Jagger Performance...
...basic idea of job equality gets an approving nod from Andy Anderson, 42, a publicist for Southern Pacific Railway Co. in San Francisco, but he thinks, "Those radicals are going too far. Let's face it: there are undoubtedly some women who want to castrate us." Los Angeles Adman Bob Kuhn says: "Women are jeopardizing all the gains they have made, and I also feel they are throwing away much of their mystique." Still more outspoken is Male Chauvinist of the Week Hugh E. Geyer, a Morristown, N.J., executive: "They've got nothing to do all day?just push this...
...protectors. They are not alone. Environmental control has become one of the hottest themes on Madison Avenue, and it now appears in ads for firms as disparate as Westinghouse, International Paper and Procter & Gamble. What is the reason? "It is partly conscience and partly good business," says Adman James Durfee, president of Carl Ally, Inc. Adds Kenyon & Eckhardt's Sam Spilo: "It is fear. Businessmen see their corporations threatened for fouling the environment and realize that they have to do something about...