Word: adman
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...becomes Compton's Jonah. They form a curious but substantial relationship, a fraternity based on fear and frustration. Joe takes Compton to a bowling alley, and Compton shows Joe the fashionable Ginger Man, passing Joe off as a top-drawer adman. Slowly, Compton's harmless, homogenized ideas and civilized manners give way before the barbaric force of Joe's fury. "Sometimes when I'm with Joe," Compton tells his wife, "I feel almost as if I'd performed a humanitarian...
George Lois, Adman...
...adman named Jerry Delia Femina was sitting around with some colleagues trying to dream up a campaign for Panasonic, a Japanese electronics account. "I've got it," he chortled. "I see a headline. Yes, I see this headline...
More than One. Much advertising today has a numbing sameness, says Delia Femina, but the adman is to be pitied, not blamed. He often finds it impossible to create individual selling pitches for the rising number of nearly identical products. "Some poor son of a bitch is sitting in his office at Compton right this minute," says the author, "trying to figure out what to say about Ivory Soap that hasn't been said may be 20,000 times before. If you're doing an ad for Tide, what do you say? What do you do about Axion...
...adman is only as good as his latest ideas, and when he runs out of them, he walks the plank. Usually the agency boss does not like to do the firing himself, so he appoints a "killer" for the job. Of the killers, Delia Femina says: "In a lot of ways they're very much like the hit guys in the Mafia." At the big Ted Bates agency recently, "the retirement party for the killer was marvelous. Practically the whole agency showed...