Word: adman
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...theory that a chair should be sold for its anatomical comfort, Hautefeuille devised a callipygous montage. He commissioned some 2,000 'photographs of bare buttocks, those of his employees, their children and friends. "We cropped the pictures right down to the buttocks itself," says the adman. "It was more abstract-not obscene, not vulgar, not ugly." The resulting two-page layout of 50 men's, women's and children's bottoms became the talk of Europe. After its publication in major French, German and Belgian magazines, delighted readers pinned the ad to office walls all over...
Rationed Space. Charles Wilp, 37, a Düsseldorf photographer turned adman, occupies a niche of his own in Europe's new advertising era. A bachelor, Wilp looks like a tired paparazzo and invariably dresses in canary-yellow astronaut overalls, but his flair for converting unknown products into household names is legendary. To popularize a soft drink called Afri-Cola, for example, he photographed four nude black girls through a sheet of ice. Isenbeck-Pils, a virtually unknown Ruhr beer, increased its sales by 29% after Wilp's campaign treated it as the "in" brand...
...Adman Stan Freberg, the shrewd and witty president of Freberg Ltd., believes that ads generally have never been worse. "Tastefulness is probably the last thing an agency thinks about," he says. "The only thing lower on the scale is, 'How will this ad be received in the Sudetenland?'" To Freberg, all that is unbelievable and insulting in advertising is contained in a commercial for Head & Shoulders shampoo, in which a bride takes time out from her wedding preparations to deal with her father's dandruff. The father's punch line: "I haven't lost...
...couple King chose for his cinéma vérité exegesis had been his friends for almost five years. Billy Edwards, 42 years old, is a Toronto adman who had just moved into a cushy suburban-modern house with his wife Antoinette, their infant son Bogart and the family dog, Merton. A cinematographer and a soundman, under King's direction, spent ten weeks in the Edwards' home, arriving before breakfast and not leaving until everyone had gone to bed. They filmed everything: meals and holidays, affection and indifference, disagreements and brawls. The result is a perfect...
...accident, a black adman (Arnold Johnson) becomes boss of a lily-white Madison Avenue agency. At his first executive meeting, he looks coldly around a conference table filled with apprehensive underlings. "I'm not gonna rock the boat," he promises. Then he proceeds to fire all the white men at the table and replaces them with soul brothers. "Rockin' the boat is a drag," the bearded man yells. "I'm gonna sink it. From now on, this ad agency is gonna be called the Truth and Soul Agency. That's right...