Word: adman
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...conversation and a glimpse of beaming faces around the dinner table capture the mood and moment of a young soldier home on furlough. He is washed in nostalgia as a Kodak spot scans a lifetime by focusing on a greying couple as they rummage through old snapshots. Says Adman David Ogilvy: "The consumer isn't a moron she is your wife." Adwoman Mary Wells, president of Wells, Rich, Greene, sounds the credo of the new uncommercial makers: "You have to talk person to person with people, use people words and people terms. You have to touch them, show humanness...
...Many Millimeters? Good gags, as any adman knows, stick in the mind. And so do successful commercials, so much so that they keep coming back like a bad memory. Shell once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right...
...scene is Eastern exurbia, with its vast, manicured lawns, four-car garages and, most emblematic of the good life, swimming pools. Among those who drank too much is Neddy Merrill (Hurt Lancaster), a fortyish adman. But unlike the commuters who surround him, he nurses no hangover and fights no paunch. One day Merrill inexplicably finds himself eight miles from home dressed only in swimming trunks. Suddenly, obsessed by a strange notion, he decides to take an unearthly route home -by splashing in and out of his neighbors' pools...
...Negro children, and was soon playing host to two shifts a day, five days a week. By the end of summer, as Stevens' example spread, 2,000 Negro youngsters were regularly and happily splashing in 22 private pools. With the help of volunteers, both black and white, Cleveland Adman Frank T. McDonough, 64, re-sodded lawns in a seven-block area in Hough, the city's ghetto. He has since marked 40 more blocks for the same treatment. "Some day I knew I was going to see my Maker," said McDonough, a devout Roman Catholic, "and he would...
Having demolished his desk, the rebellious adman this time really does cut loose. Determined to go straight, Andrew (Oliver Reed) leaves the business, the boss, and the ball-and-chain. To further prove his good intentions, he even jettisons his two mistresses. Soon he gets an honest job at the Gadfly, a drab little literary magazine, where his principal duty is rejecting manuscripts. The rest of the time he accepts the adoration of a puddingy secretary (Carol White) who finds him as irresistible as he obviously finds himself...