Word: adman
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...failing cemetery, pioneered the concept of pay-now-die-later, which he delicately dubbed "The Before-Need Plan." Prices at Forest Lawn begin at $385 for the cheapest grave; after that, there is literally no limit. Eaton put up giant billboards all over Los Angeles, traded heavily on Adman Bruce Barton's slogan describing Forest Lawn as "a first step up toward Heaven." Eaton's basic pitch: "Everything at time of sorrow, in one sacred place, under one friendly management, with one convenient credit arrangement and a year to pay. ONE TELEPHONE CALL DOES EVERYTHING...
...Trust Co. trainees in Manhattan, Abt is preparing a game that will take two full days to play. It will give seven players practice in every phase of bank activity, will have them investing in imaginary but typical stocks. Other Abt games are Adman, Automation and one meant to give businessmen a better knowledge of a union's viewpoint by making them play labor negotiators in bargaining sessions. A few company managers have even asked Abt for games that would constructively enliven dull directors' meetings...
...stickers are turning up in all sizes and colors: WATCHING TV MAKES YOU STERILE, APPLE PIE IS FLUORIDATED, GOD IS ALIVE AND HIDING IN ARGENTINA, CONSERVE WATER-SHOWER WITH A FRIEND. In Los Angeles, Adman Emil Reisman has started national distribution of his stickers, including USE EROGENOUS ZONE NUMBERS and HIRE THE MORALLY HANDICAPPED. "The Sticker thing," muses Reisman, "is sort of related to drawing beards on ad ladies in subways," which just about says...
Three years ago, Manhattan Adman David Ogilvy, 54, completed his Confessions of an Advertising Man, and decided to make a fatherly gesture. "I guessed it would sell about 3,000 copies," he ruefully told the Association of Canadian Advertisers. "So I gave the copyright to my son David for his 21st birthday. This was a ghastly mistake. The book sold 400,000 copies. The net result is that my son has spent two years on safari in Africa and skiing in Austria, while I've been working my fingers to the bone. The least he might...
...Jack Valenti, 44, quit as a White House aide to become the $150,000-a-year (plus expenses) president of the Motion Picture Association of America. Valenti, a former Texas adman whom...