Word: adman
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...looking for quick, easy solutions. President Johnson's recent peace offensive, sending a squad of envoys zinging around the world, was widely considered too high-pressure. On the other hand, many are all for American impatience. "Cows are patient, but I never thought of Americans as bovine," says Adman David Ogilvy. "The Russians are patient-they like their movies six hours long. The French are patient-they spend five hours preparing their meals. Patience is for peasants...
...early church fathers would have examined Adman Ogilvy carefully for horns and a cloven hoof if they had heard his contemptuous put-down of patience, a paramount Christian virtue. St. Paul rated it a "fruit of the spirit" and St. Augustine called it "the companion of wisdom." Saints had it: the ultimate in provocation is proverbially "enough to try the patience of a saint." Sinners had it not: they complained and lamented. The Jews waited as patiently as they could for the Messiah and the Lord's Kingdom that would right all earthly wrongs. The Moslems told one another...
...silver dol lars a year and a half ago, it meant only one thing for Nevada's gambling casinos: snake eyes. Gone were the traditional silver-dollar slot machines, the familiar clank of "cart wheels," the bulging pants pockets. At least until onetime Adman Joseph Segel came on the scene...
...ball produces a rainbow-hued bruise that lasts for weeks. The dangers can be exaggerated; yet the strain, particularly on older players, can be considerable in a fast-moving game. "We had a siege of three heart attacks in one week not long ago," says Manhattan Adman Bob Lehman, an official of New York's Metropolitan Squash Racquets Association. "But you hardly ever see players drop dead on the court," he adds wryly. "Usually they do it after the match...
...many, at least, like Adler, who used to be an adman (Kenyon & Eckhardt) and magazine editor (McCall's) before he began to think professionally. Since 1961, when he went around to his friends and gathered up their kids' funny letters for a volume called Letters from Camp, Adler has become the acknowledged "king of nonbooks." His 25 volumes (eight published in 1965 alone) have sold more than 2,000,000 copies and have brought him about $250,000 in royalties and guarantees. The Kennedy Wit alone sold 110,000 copies in hard cover and nearly...