Word: adman
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...cleansing power rather than fluffy wash or handy container. The Spanish have a confident serenity, and ads that suggest snob appeal fall flat. Italians, though they bred Gina and Sophia, are prudish about sex and seminudity. "We can't present a woman as a sex kitten," moans an adman in Italy, where the Maidenform girl is photographed modestly at home and forgoes Freudian dreams...
Miss Caroline is the whimsical, affectionate brainchild of Gerald Gardner, 34, the former Manhattan adman who soared to publishing success of sorts last year with his bestselling, cartoon-like picture paperback Who's In Charge Here? Teaming up with Artist Frank Johnson, 32, Gardner began tinkering with the Miss Caroline cartoon idea last autumn, gave it a trial run with a 128-page paperback of single cartoon panels, which has sold 250,000 copies since it was published last January, and then showed samples to newspapers...
When he projects his own image, Harold Macmillan sounds more like Trollope than Tide. In an interview with Publisher Jocelyn Stevens in last week's issue of Queen magazine, the Prime Minister indulged in some mellow ruminations that could never have been cued by an adman...
...Morey's script bulges with literary goodies--deft word-play and shamelessly brazen puns--and merciless attacks on word-hawkers and discounters of good English. The advertising business, of course, gets hit hardest--I confess I am easily bored by anti-adman jokes--but Morey is at his best ridiculing Socratic sophistry, New Critics, and weary old critics. Unfortunately, Mr. Morey has made his towns folk tiresomely stock and sappy (the female romantic lead is called "the Romantic Lead"), perhaps for good reason, but with--as some weary old cur might say in the Trib--exceedingly mixed results. The players...
...early days of the New Frontier. Chester Bowles was a conspicuous and important man-Under Secretary of State and an insider in major White House foreign policy decisions. But after the Bay of Pigs fiasco, ex-Adman Bowles aroused Kennedy's anger by telling newsmen that he had disagreed with the invasion plans. For that mixture of indiscretion and disloyalty. Kennedy dropped Bowles from his No. 2 post in the State Department and gave him a new job that was long on title-the President's Special Representative and Adviser on African, Asian and Latin American Affairs...