Word: adman
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Behind the G.O.P. victories in Colorado were Denver Adman Jean K. Tool, 43, who took over as state chairman two years ago, and Robert E. Lee, a backroom pro who heads the Denver party organization. Between them, they replaced 40% of the county chairmen, cut the average age of district captains from the 70s to the 40s, raised money for a radio and television blitz-and produced two of the most attractive candidates anywhere. They were Lawyer John Love, 45, for Governor, and Representative Peter Dominick, 47, for the Senate...
...inducing pace: 70-hour weeks are not unusual, and last year the average age of the men whose obituaries were published in Advertising Age was 61, v. 68 for executives in such related industries as publishing. In return, the admen are well paid. It is not uncommon for an adman with some talent and only five years' experience to enjoy a salary of $15,000 to $20.000-which is about 50% more than a man with similar assets can command in engineering or electronics. "Advertising." exults Marion Harper, who earns over $100,000 a year, "is an intellectual lottery...
Everyone can also be a worrier, for insecurity is the rule. The admen live in a world where the stealing of accounts and executives is a way of life, and where a client's hunch or whim may erase a score of jobs overnight. On average, the U.S. adman changes his job once every three years during his 30s and once every four years during his 40s-a far swifter turnover than in corporate life as a whole...
...fast-turning world of packaged goods, where advertising budgets often run higher than the costs of production and a blindfolded customer can scarcely distinguish between competing brands, it is the adman's task to find and exploit any slight difference, real or imagined, in his client's product. Says one top packaged-goods executive: "If we've got a real product difference, we could let any kid from the Harvard Business School write the ads. When we've got parity of product, though, that's when we need the pros...
GANGER: The Businessman's Adman...