Word: adman
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Meantime, in Detroit, idled staffers from John S. Knight's Free Press migrated to other Knight papers in Akron, Charlotte, N.C., and Miami. In Minneapolis, a strike-born daily, the Minneapolis Herald (initial press run: 62,500), established by Minneapolis Adman Maurice McCaffrey, 48, gave news-hungry Minneapolitans twelve pages of local news lightly seasoned with national and international events...
Lover Come Back (Universal-International). Rock Hudson is a low-principled adman who has "sown so many wild oats he can qualify for a farm loan." Doris Day is a high-powered adwoman who never gets behind in her work. They both go after the same account. Doris concentrates on the client's business; Rock pays attention to his pleasure, and he gets the account. Furious, Doris vows to steal an account from Rock-the Vip account. What she doesn't know: there is no such product as Vip. Rock made it up to please a chorus girl...
Inverse Ratio. Formed ten years ago, Four Star is actually run by three stars (Powell, David Niven and Charles Boyer) and ex-Adman Tom McDermott. "We are one of the three largest producers of network television programming in the industry," says Powell. "I won't be satisfied until we're the biggest-and we will be." Starting out with the old Four Star Playhouse and later booming with the five-year run of Dick Powell's Zane Grey Theater, the company has been all over TV, with as many as 13 series running at one time...
Even for a bank president or an adman, there is a kind of bittersweet and earthy sense of participating in the past when he hikes up his ol' guitar, puts one leg up on a chair, tunes up his face to consecrated mournfulness and sings...
Ever since television first flickered into life, it has attracted an ever-enlarging audience. The number of knob twisters dwarfs the circulation lists of even the largest magazine. In a speech before magazine promotion men at New York's Sherry-Netherland Hotel, Manhattan Adman Fairfax M. Cone (Foote. Cone & Belding) had some blunt words for magazines tempted to play the numbers game against the one-eyed monster of the marketplace. Cone's advice...