Word: adman
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...Genesee, near Rochester, N.Y., introduced New Yorkers to Monks' Bread, small and firm loaves of white, whole wheat and raisin bread, some of it made from a 9th century formula. The demand was so great that they set up a modern automatic bakery. But they turned down an adman's suggestion that, because they work in silence, they use the slogan: "Baked in Silence. Too Good for Words...
...Every man would like to be a black sheep if he could. I'm giving him the chance-in a harmless way, of course." With these words, burly, grey-haired Burton Browne, a fulltime adman and part-time restaurateur, broke ground this week for the latest firewatering place to serve Chicago's expense-account society...
Matt Jones is a run-of-the-Miltown adman who lives in a suburb of New York's Westchester County, where the only certainties are debt and taxes. Peaceable Lane is a newly planted colony of middle-class status creepers whose houses cost $30,000. "You can get some pretty odd ones at those prices," says a big-rich snob from nearby Grassy Tor, but Peaceable Lane's eleven families, ranging from doctors and lawyers to a union vice president and a radio commentator, are not notably odd. Matt and his neighbors are a standoffish, power-mower elite...
Ramble in Reality. "When the program first started," recalls sometime Adman Funt, "we used to just ramble in reality." But gradually the show got more complicated and developed a kind of comic-strip surrealism. A stooge would enter a florist's shop, order orchids and then eat them to the consternation of other patrons. Or Funt, in the guise of a barber, would say, "You know, this is the first time I ever shaved a man." Once a customer threw off the sheet, chased Funt with a razor. "You can only aggravate a guy so far," he discovered. "Beyond...
Over a 500-watt local radio station comes the well-modulated voice of Narrator Walter McGraw in a soft-sell, sincere-sounding pitch for "a fair trial for Krebiozen." (The recording bore the imprint of Manhattan Adman Robert M. Marks, fronting for the Krebiozen Research Foundation.) Into the mails every month go 25,000 or more copies of the Bulletin of the Citizens Emergency Committee for Krebiozen (pronounced Kre-by-ozen...