Word: adman
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...there is the case of a pretty, sophisticated girl in suburban Scarsdale, N.Y., whose adman father ($30,000 a year) can afford to send her anywhere. He already has-to Britain, France, Italy-but she has never been west of Ohio. She writes well and hopes to be a magazine editor, but her math and science marks hover at C. Against stiff competition, she might barely get into an Eastern woman's college. But why not Northwestern, California's Mills College, or even the University of Hawaii? For her, each would offer much...
...week in a 30-page report entitled Education and Freedom's Future. Mixing a facts-and-figures look at America's schooling needs with political sallies suitable for 1960 platform use, the report is the work of a committee headed by William Benton,* onetime Senator from Connecticut, adman (Benton & Bowles), vice president of the University of Chicago (1937-45), publisher (1942-45) of the Encyclopaedia Britannica. The report's recommendation: federal expenditures for education of $1 billion a year at once, rising in four "stages" to $3 billion or $4 billion a year...
...Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal (complete with preamble) as neatly put up as a packet...
With both CBS and ABC against his plan, Adman Larmon conceded that it had little chance of success. NBC bought a full-page ad in eleven U.S. newspapers to say that the network "assumes complete responsibility to the public for what appears on NBC." But the ad also insisted that "TV wins a daily vote of confidence in 45 million American homes," and rejected "grandiose schemes for television's Utopia." Unfortunately, NBC has so far brought forth no notable schemes, Utopian or otherwise, seems to be spending much of its brainpower working over the pity...
North by Northwest. Adman Gary Grant tangles unwittingly with Spy Ringleader James Mason, succumbs to Double Agent Eva Marie Saint, winds up the hero of this thoroughly entertaining Hitchcock-and-bull story...