Word: adman
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North by Northwest. Adman Gary Grant tangles unwittingly with Spy Ringleader James Mason, succumbs to Double Agent Eva Marie Saint, winds up the hero of this thoroughly entertaining Hitchcock-and-bull story...
...that the networks buy from packagers, but that they do not exercise enough care in what they buy. Example: ABC bought the disastrous Adventures in Paradise from 20th Century-Fox, Alaskans, Bourbon Street Beat and Hawaiian Eye from Warner's-all without even seeing a pilot film. Says Adman Clyne: "Last spring we went over 200 finished pilots and another hundred ideas. We picked 40, put them on the air. Of those 40, we had confidence in only a dozen or so-and right now, I'd almost guarantee that less than ten will be renewed next fall...
North by Northwest. Director Hitchcock's compass points both to Gorky Street and Madison Avenue, with a smooth adman (Gary Grant) accidentally and entertainingly caught in the grasp of a sly spy (James Mason) and his secret weapon (Eva Marie Saint...
...Payoff. Meanwhile, other former contestants began to sing. Manhattan Adman Arthur Cohn Jr. recalled his appearance on The $64,000 Challenge. At a warmup, said Cohn, his opponent came out of a private session with Associate Producer Shirley Bernstein (sister of Conductor Leonard Bernstein), positively popping with both questions and answers. Disgusted with what he was convinced was a fraud, Cohn took his beating, complained to the show's sponsor (Revlon), and insisted that his $250 consolation prize be donated to charity...
North by Northwest. Director Hitchcock's compass points both to Gorky Street and Madison Avenue, with a smooth adman (Gary Grant) accidentally and entertainingly caught in the grasp of a sly spy (James Mason) and his secret weapon (Eva Marie Saint...