Word: adman
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...campaign was like a law firm, thought new hire Mike Murphy, a shaggy, wisecracking adman who had worked for Alexander in the primaries and Dole in 1988. Everyone worked in a tidy little office, isolated from the others. To make the trains run on time, Elizabeth Dole had forced Reed to bring in Donald Rumsfeld, a Ford-era Defense Secretary with a buttoned-down style. Reed and his new favorite, John Buckley, became the campaign's twin partners, ruling on everything. Buckley, a refugee from Fannie Mae who became communications director in June, was someone who Reed boasted would...
...September, Sipple quit the Dole campaign after Reed told him he was bringing in another media consultant. Reed replaced him with a soft-voiced Cuban-born adman named Alex Castellanos, who immediately put up a spot attacking Clinton on the drug issue. A federal agency had just announced that teenage marijuana use had almost doubled in three years, and Castellanos' spot combined that bit of news with a 1992 mtv clip showing a grinning, callow-looking Clinton confessing that he'd inhale if he had it to do all over again. It was Dole's best spot of the year...
...campaign moved Dole's events from large, half-empty venues to smaller sites, mostly high school and college gyms, where the crowds wouldn't seem so sparse. This was the bold advice of Dole's fourth and final message consultant, a Madison Avenue adman named Norman Cohen. Dole had started with a message of downsizing government. Now he was downsizing himself. The campaign's last idea, however, came from the candidate...
Perhaps the most insidious facet of this new orientation in student activism is its roots in a mass culture created by corporate advertising. Any self-respecting adman angling for the dollars of the twenty something set is bound to include references to nonconformity and independence in his copy. The great irony is that these ads' suggestible targets consummate their acts of resistance in moments of consumption long drained of meaningful content by their repetition and brevity...
Wilson says he identifies with suburbia, and he rhapsodizes about the warmth of his middle-class upbringing outside St. Louis. He still worships his father, who was an adman. "I think the best thing about this country," he says, "is that it has always in the best times supplied hope and opportunity and encouraged the plausible belief that by working hard you could improve life for yourself and your family...