Word: adman
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Smoothly troweled and thoroughly entertaining, North by Northwest wears its implausibilities lightly, bobs swiftly past colored picture postcard backgrounds from Madison Avenue to South Dakota's Mount Rushmore, the U.N. Secretariat to George Washington's wattles. As the story begins. Adman Gary Grant has little on his mind but Trendex and his waistline (he reminds himself to "think thin") until enemy agents mistake him for a U.S. counterspy and kidnap him from a cocktail lounge in the Hotel Plaza. Spy Ringleader James Mason (as polished and heavy as a Kremlin banister) invites Grant to spill all he knows...
Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...
...accidents this spring-three times as many as last spring. It was the same with the other Japanese sightseeing-bus companies: a total of 51 crashes, 15 deaths, 843 injured. President Hatano's manager did some oriental-style brain-storming and came up with an idea any adman would be glad to put on the train for Westport. The idea: send the bus drivers to a Zen Buddhist temple to cool off with a little meditation...
Married. Robin Douglas-Home, 27, London jazz piano player who turned adman to win the hand of Sweden's willowy Princess Margaretha but reverted to the piano after the Swedish royal family stalled and his father roared that the Swedes were belittling the British Empire; and Sandra Paul, 18, homegrown, high-paid model; in London...
...levels of British society, where money talks, it often betrays its origins. A large group of "expense account" businessmen and admen are beating at the gates. Many have the proper backgrounds, went to school at Eton and Oxford, served in the Guards or other "good" regiments. But. laments one adman who makes $56,000 a year: "People I grew up with, who have gone into civil service or banking, are members of the Athenaeum or Reform Club by now. I can't get in. I've tried and failed. Most of us have. It's because...