Word: adman
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Anyone buying a new Capitol 45-r.p.m. record titled Green Chri$tma$ can study these and other atrocities at yuletide leisure. Lyricist Stan Freberg is an adman himself, with an executive suite on Hollywood's Sunset Boulevard and a reputation for the cute commercial (TIME, Aug. 4).) But Freberg also had a solid Baptist upbringing (his minister father still has a church in Pasadena), and for years he has felt Christmas commercialism gnawing away at his religious vitals. "The funny thing is," he says, "that businessmen would sell as much soap or soft drinks at Christmas if they never...
...speaker is referring to the advertising business and is himself one of Manhattan's peons of praise-a little adman who wants to become a big adman. He is the main character of A Twist of Lemon (Doubleday; $3.95), a Madison Avenue novel by Adman (Dancer-Fitzgerald-Sample, Inc.) Edward Stephens, who writes in a style that is alternately arch and fallen arch. But Author Stephens' protagonist would instantly be on knife-in-the-back, wife-in-the sack terms with the huckster-heroes of half a dozen other new novels. The salient feature of this season...
...when Novelist Frederic Wakeman sent Adman Victor Norman into the high-salary altitudes of The Hucksters, he let his man enjoy the big, bad money for a while, then shot him down in a barrage of hack-ack. But the new heroes do not come to bad ends. They are drumbeatniks who brood during a few drinks about the morality of what they are doing, then get over it. Author Stephens' hero, for instance, guiltily grows an ulcer after he rings in an infected blood sample in the yearly Wassermann test the agency requires his boss to take...
...Insurance and Borden's "Elsie the Cow" campaign. In 1943 he was made a copy supervisor and, after two years' service in the U.S. Army, became vice president in charge of radio-TV commercials in 1951, then director of both print and radio-TV copy in 1954. Adman Gribbin, who lives in Greenwich, Conn, and has a farm in Massachusetts, is tall (6 ft. 1 in.), quick-witted and relaxed ("My biggest problem is keeping the sheep fenced in on my farm"); he is slated to be top man when Sig Larmon, now two years over...
...Picasso (called Julio Navarro in the book) are the cliches of art; his views on life and love are similarly copybook. And the speeches put in Picasso's mouth ("Balbac, I've got it! A whole new approach to painting!") often make him sound like a U.S. adman in the throes of a new toothpaste campaign...