Word: adman
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Died. Martin L. Straus II, 61, adman and business tycoon, chairman (1940-49) of Eversharp, Inc., who started plugging his pens and pencils in 1940 on radio's quiz show Take It or Leave It, began a seemingly unstoppable inflation when he stunned incredulous listeners by presenting a game in which Eversharp contestants could supply progressively difficult answers and work their way toward an extravagant "$64 question"; of a heart attack; in Manhattan...
...success of the campaigns is amply demonstrated by the fact that grocery sales are still soaring. Last week the Great Atlantic & Pacific Tea Co. reported record sales and profits for the seventh year in a row. As one West Coast adman says, "Mrs. America doesn't just buy what she needs; she buys what she wants...
Changing Markets. Brooklyn-born Charles Mortimer joined the old Postum Cereal Co. in 1928, rose fast as adman and merchandiser. He needs both specialties now because the sweeping change in the U.S. food market has put almost 70% of grocery sales into the supermarkets, where General Foods must compete against the supermarkets' own private brands. To do it, General Foods beats the advertising drum heavily. Says Mortimer: "You have to sell your product before people get to the supermarket...
...hath no fun is a sounding ass and a tinkling idiot." Thus, wittily jumbling his '"Biblical passages, Madison Avenue's Charles Hendrickson Brower, 56, president of Batten, Barton, Durstine & Osborne, last week summed up what is wrong with the U.S. salesman, and perhaps the whole U.S. economy. Adman Brower told the National Sales Executives' convention in Washington that Americans in general and salesmen in particular have forgotten that work can be fun-and so they are not working hard...
...People are bored with us and the things we sell," said Adman Brower. "Up until the last few months, Americans have been the most desiring people in the world. Salesmanship and advertising and consumer credit have stimulated this desire. We have been the prophets who condemned the old and showed the way to the new. We have been merchants of discontent, creators of obsolescence...