Word: adman
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...Times led the Britannica to sponsorship, for a short period, by Cambridge University. Philanthropist Julius Rosenwald took it to Chicago in 1920 when it was purchased by his firm, Sears, Roebuck & Co. In 1943 Sears turned over the Britannica to the University of Chicago, with William Benton, sometime adman (Benton & Bowles) and U.S. Senator, putting up $100,000 as working capital...
...planets. One occasion when Gunther skipped such identification was in presenting Paul Auriol to the Duke of Windsor, who murmured: "Don't I know something about your father?" The glacial reply: "Possibly. He's President of France." (The duke was repaid at the same party when the Adman-Philanthropist Albert Lasker lengthily congratulated him in the innocent belief that he was the real-life hero of the newly opened Broadway musical, The King...
...broken traffic light that shows both red and green, U.S. banks are glutted with savings, while their loan departments report a sharp fall-off in new business. Last week President Charles H. Brower of Manhattan's Batten, Barton, Durstine & Osborne stepped into the money jam, whistled up an adman's notion of creating motion. Advertising has the job of awakening desire, said hard-selling Charlie Brower to an American Bankers Association meeting in Chicago. His advice: let bankers quickly borrow some advertising techniques...
Concluded Adman Brower: "If we are to break the present economic log jam, you installment-credit bankers and we in advertising must do it by working together.'' Bankers should disregard the idea that the U.S. consumer is being worked on by "hidden persuaders" and needs protection from admen. That, said Brower, is rubbish. "I don't think the so-called 'hidden persuaders' are able to persuade him to do much of anything that he doesn't already want to do anyway...
...lure readers. Said he: "A picture of a man standing on his head would get attention, but the reader would feel tricked by the gimmick-unless, of course, we were trying to sell a gadget to keep change in his pocket." He got a reputation for being an adman's adman, for putting small accounts on a level with big ones. He made an obscure New York bread one of the city's best known with ads showing nibbled slices and the message, "New York is eating it up." Among the agency's other memorable copy...